Agencies

Content operations for agencies managing multiple clients

Give each client a repeatable workflow for intake, topic planning, revision rounds, scheduling, and publishing handoff without losing the thread between brands.

Intakecapture brand context before writing starts
Approvekeep client feedback visible and organized
Delivermove work through a controlled publishing path
Scalerepeat the same operating rhythm across accounts
Client laneslive
BriefDraftApproveRelease
9active brands
3approval layers
14queued assets

Agency work needs lanes, not loose tasks

Keep briefs, approvals, and delivery moving across retained accounts, while giving each client a distinct editorial path.

01

Standardize intake

Pull brand notes, target pages, and priorities into one starting point so every client brief begins cleanly.

02

Separate client contexts

Keep topic decisions tied to the right brand voice, offer, and approval owner instead of one shared queue.

03

Shorten feedback loops

Make revision status obvious to account teams so comments do not disappear between meetings.

04

Ship to the right place

Hand off approved posts through the client CMS, webhook, or export flow with less duplicate coordination.

Where agencies usually lose time

  • One client wants strategy, another wants quick revisions, and a third wants to change the brief after writing has started.
  • Teams need a visible view of what is drafted, what is pending approval, and what can be published right away.
  • Deliverables have to be easy to present in client calls without exposing the whole internal workflow.
  • Publishing handoff should stay consistent even when the account team changes or expands.
BriefOne source of truthKeep goals, tone, and deliverables aligned before production starts.
ReviewApproval visibilityTrack who is waiting on what without digging through messages.
DeliverClient-ready handoffMove the final asset into the channel the client expects.

Trust blocks for account teams

Use Publishing when the handoff matters, FAQ when clients ask how the workflow works, and Content Quality when revisions need a stricter review path.

3approval layers kept visible
9brand lanes supported at once
1shared operating model across accounts

Run client content with less back and forth

Start free and keep briefs, revisions, and delivery organized inside one agency workflow.